SEVEN SENDERS Emblem

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Paris Expo Porte de Versailles, Pavillion 1

Paris Retail Week

24

Sep

9:30 am

26

Sep

4:30 pm

Bonjour Paris! The Paris Retail Week is the European global event for retail professionals and the biggest e-commerce exhibition in France. We are excited to be part of the event and are very much looking forward to meeting your there. Talk to our experts and learn how our leading delivery platform helps to ship your parcels to millions of customers across Europe. 

2019

Radisson Blu Scandinavia Hotel, Copenhagen

eTail Nordics

02

Oct

7:30 am

03

Oct

7:00 pm

See you at the eTail Nordic in Copenhagen? The most important e-commerce conference in Scandinavia brings together over 350 decision makers from the largest online retailers in Northern Europe to discuss current challenges in the industry and innovative solutions. There you can broaden your knowledge in lectures and workshops and learn about the leading delivery platform from Seven Senders.  

We look forward to an interesting exchange!

2019

Hotel Casa, Amsterdam

Emerce Retail

09

Oct

8:30 am

10

Oct

6:00 pm

Emerce Retail Day is the highlight of the Amsterdam E-Week. Decision-makers from the online retail industry will exchange information on innovative technologies, merchandising trends and best practices to advance their online business. Our team will also be there and look forward to meeting you at this interactive event.

2019

Business Design Centre, London

InternetRetailing Conference

10

Oct

8:00 am

10

Oct

6:00 pm

Meet Seven Senders at this year’s InternetRetailing Conference in London. The conference focuses on revolutionary, forward-facing concepts in ecommerce and encourages creativity and innovation in retail. We look forward to attending the event and meeting you there. Do not hesitate to contact us to learn more about our delivery platform.

2019

Sheraton Airport Hotel, Brussels

3PL & Supply Chain Summit: Europe

14

Oct

8:00 am

16

Oct

8:00 pm

Would you like to find out about the innovations of the last mile? Meet us at the 15th annual 3PL & Supply Chain Summit in Brussels and discover tailor-made supply solutions for your logistics processes.

Seven Senders looks forward to meeting you at one of the most influential conferences for the supply chain industry in Europe.

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"On the positive side, logistics is an opportunity for the retailer to differentiate."

Thomas Hagemann, co-founder of Seven Senders, explains more about the various aspects and challenges of a successful foreign delivery - and how you can use your shipping performance abroad for your growth.

SEVEN SENDERS Hero Mask

Mr. Hagemann, how fast does an order need to be delivered to the customer?

There's not one answer to that. If someone orders a cheap mobile phone case, it is probably not so important whether the product is delivered on the same day or in two or three days. But if a customer orders an evening dress that she needs for a certain occasion, the delivery time is decisive. This is because the product has no value if it comes too late and she will probably send it back to the retailer. This correlation illustrates why studies show that same-day delivery is not the customer's biggest wish, although this is often proclaimed. Keeping a promise, on the contrary, leads to very high satisfaction.

"For e-commerce customers, the choice of delivery options, the promise of delivery, and the fulfillment of that promise are immensely important."

Thomas Hagemann, Co-Founder Seven Senders

So customers want a variety of options - which ones do they want?

Let's start with the same-day delivery. This service is usually reserved for customers in metropolitan areas, excluding orders at Amazon - even though the market leader has not yet found a solution to offer this service nationwide. The reason for this is that the ordered product must always cover the distance between the warehouse location and the customer's address. And that takes time. Same day delivery only makes sense for customers if the latest order option is not too early in the day. For these reasons, we currently see other delivery options more in the focus of consumers and retailers. Services such as Wish-Day Delivery or Time-Window Delivery are more common than Same-Day and are also a general driver of the Last-Mile industry. Videos about deliveries in front gardens and on balconies in the absence of the recipients have spread virally on the Internet - here it is certainly difficult for any dealer to be lenient with the carriers. However, the logistician is often faced with the challenge of delivering a parcel to a recipient who is not at home. A delivery to the front door is a risk for all parties during normal working hours and if the recipient does not explicitly request it. The Time Window option, on the other hand, increases the probability of successful delivery and thus customer satisfaction immensely. Pickup points or parcel lockers are also very popular. In Germany, however, there is a lack of a uniform, cross-carrier solution. Not least because of this, a large proportion of customers will probably prefer to receive the parcel personally in the future.

Delivery times in e-commerce: the traditional distinctions

  • Standard Delivery: delivery within the normal delivery times by delivery services, usually 2-3 days within Germany
  • Express Delivery: Secure next-day delivery
  • Same-Day Delivery: Delivery on the day of the order
  • Wish-Day Delivery: Delivery on the desired day (fast or intended late)
  • Time-Window Delivery: Delivery on a day in a specific time period

What are the biggest challenges in meeting and predicting delivery times?

Basically, when analysing delivery times and their compliance and predictability, a distinction must be made between domestic deliveries and cross-border deliveries. In the case of standard parcel shipments within a country, the collecting party is usually also the delivering party and the parcel therefore does not leave the network of the delivery service: in theory, transit and arrival times can be predicted relatively well. This presupposes that the carrier knows exactly the throughput times of each possible source-desk relationship. Another logistical option is direct injection. Here the parcels are taken from the retailer's warehouse to the destination country, where they are picked up directly by the local carrier. The advantage for the predictability of the parcel arrival time is obvious: Fewer transshipment points due to direct traffic lead to a faster supply chain. The accuracy of predictability is more or less reduced to the reliability of the local carrier. With the help of large amounts of data and the use of neural networks or suitable AI models, however, the arrival time can be predicted very well and, in particular, with an increasing number of consignments. To achieve this, however, you need a large number of parcels to be sent to a destination. Seven Senders can also help customers who don't reach these quantities to be more accurate in predicting parcel arrival times. In this way, relatively small time windows in relation to the distance between the warehouse and the consumer can be maintained with a high degree of probability.

asset based players vs asset free direct injection

How do merchants have to set up their shipping to be successful in cross-border trading?

As optimized cross-border shipping quickly becomes complex for merchants, they have to position themselves logistically in the best possible way and prepare solutions for international shipments just as meticulously as those for domestic shipments. Otherwise, they will not be successful abroad. On the positive side, logistics is an opportunity for retailers to differentiate themselves. The choice of the right local carrier is only a compulsory task. The integration of further services in the sense of a multi-carrier or multi-service approach may currently still be the freestyle, but it is increasingly becoming a distinguishing feature and enormously increasing competitiveness in new markets. For successful scales, high conversion and high retention, merchants must act like competing merchants in the target country. In addition, retailers should not only optimize the physical supply chain, but at least equally take the flow of information to the customer into their own hands and proactively communicate with their customers. This field should not be left to the carriers. Rather, every retailer can use the carriers' status updates to send out email or Facebook messenger messages for specific occasions. Retailers such as EMP show that transparency drastically increases satisfaction in the delivery process and even negative delivery performance is more likely to be forgiven.

"In order to remain competitive, e-commerce merchants must act like domestic market leaders in cross-border delivery."

Thomas Hagemann, Co-Founder Seven Senders

How can Seven Senders help retailers to achieve excellent shipping performance?

We act as a delivery platform and offer dealers the best individual solution for their shipment. We use an extensive international network of last mile delivery services and software solutions that we are constantly developing, including efficient tracking, notification and returns services. Our customers benefit in particular from the Europe-wide direct injection solution for cross-border shipments. We make a significant contribution to ensuring that retailers also appear as local players abroad, fulfill their shipping promises and thus bind customers to their shops in the long term.

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